Menu

Knowledge Center



A Matter Of Choice

Drive the car or ride your bike? Turn up the heat or put on a sweater? Almost every action we take in life involves a choice, and the choices we make today will impact us at some point in the future. The challenge is that the right choice isn’t always the easy one.

read more >

Enhancing Quality of Life

Companies in the biotechnology, pharmaceutical and medical device fields constantly strive to improve the quality of lives. From concept and discovery to research and development to manufacturing and distribution, we have seen vast improvements through the use of technology. Yet this complex, multi-phase process still remains costly and time-intensive.

read more >

Why Branding is Important in Investor Relations

Many corporate stakeholders don’t realize the tremendous importance of brand equity when it comes to investor relations. In the attempt to attract investors and funding, branding plays an important role in proactively communicating the company business model, and corporate image.

read more >

Life Science Strategic Alliances and Partnerships Can Grow Sales

Life science companies can benefit greatly from increasing the number of strategic alliances and partnerships that they engage in. As commercial science moves towards a more collectivist model, commercial success will increasingly depend upon the combined efforts of professionals across the life sciences industry as well as academia.

read more >

How to Convert More of Your Prospects Into Customers

Life science companies are currently experiencing a tremendous wave of change when it comes to determining the best tactics to attract customers. Here are some tips on how life sciences can alter their sales workflows to convert more prospects into paying customers.

read more >

How Healthcare Companies Can Get Ahead With Content Marketing

Content marketing is a vital element of any company’s marketing strategy and can play a key role in helping your target audience connect with your brand especially in the healthcare industry. Clients need information in order to empower them to take action and this is where content marketing plays a pivotal role. So what are the goals and current trends for healthcare companies when it comes to content marketing?

read more >

Effective Corporate Brand Management: Consistency Is Key

The real power of a corporate brand is defined by its consistency. Consistency can be somewhat difficult to achieve unless there is a well defined brand strategy in place. This brand strategy must address all of the tangible aspects of the brand including the look and message of the brand. When it comes to outlining the plan of action for obtaining and maintaining consistency, here are the elements that must be addressed by your healthcare marketing company in order to help your brand achieve its true reach.

read more >

When Comparing Apples with Oranges it is not Price that Should be Compared, but Value of Service

Most people make this mistake of confusing quality with money. It is a wrong notion to believe that splurging a lot of money will ensure a great website and eventual smooth running of the business. To create a website live and kicking, the first thing that needs to be done is plan certain aspects, like long-term goals, short-term goals, etc. Then pass on the information or the outlook to us at Advanta. This is where we are different from the rest. We value your long-term development more than pecuniary benefits.

read more >

How Advanta can create results for your website with Web 2.0 and “Responsive” Web Design & Programming.

The internet users’ ability to share information, collaborate and build relationships online comes into focus while we talk about Web 2.0, which is, to put it simply, the next generation of WWW (World Wide Web). Web 2.0 is the result of the smooth transition of the Web from the static HTML web pages to a more dynamic web, which is not only more organized, but also predominantly serves Web applications to the users. Web 2.0 also provides the users with greater functionality, as it includes the aspect of open communication while emphasizing the online user communities, and much more freedom and openness in sharing of information. With the passage of time though, Web 2.0 has become more and more involved with marketing, rather than with computer science. Blogs and Web services all over the world have become its components.

read more >

The Difference Between Marketing and Advertising

There is a common misconception about marketing and advertising. Many believe that marketing and advertising are just variations of the same thing, when in reality they are very different from each other. Marketing focuses on corporate communications, market research and business strategies while advertising promotes the brand or the business. More specifically, advertising may include a visual extension of brand identity to a specific targeted audience, creative concept development, photography and video production, trade show promotion to draw booth traffic and a strategic visual online presence. By combining marketing with advertising, a business can produce strong leads and grow rapidly.

read more >