Offset printing is a trade perfected over a lifetime. Some people say it’s in their blood. The best press operators don’t just hit print and walk away, relying on technology alone. They spend hundreds of hours learning their craft and mastering their particular press. They understand how ink will react with paper and how the press can be manipulated to reproduce perfectly. They know their press inside and out, and they understand the capabilities of offset printing better than anyone.
That’s exactly why offset printing is the primary method to print high-volume items like magazines, catalogs, postcards, brochures, direct mail, and marketing collateral. It’s also a great way to get your publication printed cost-effectively while maintaining high quality and reliability. The ability to produce large volumes without sacrificing quality or consistency appeals to many offset printers, who continually improve their presses to improve their craft.
The offset printing process has been used for generations, and many experts consider it the most established form of printing technology available today. It’s no wonder why offset is still a popular choice for those who are serious about producing quality print material at high volume.
For over 30 years, we have been perfecting our craft, always striving for impeccable reproduction. We would love the opportunity to show you what we can do. Give us a call to discuss your next project.
KEY FEATURES & BENEFITS OF OFFSET PRINTING:
- Richer, more consistent colors
- More color choices
- Sharper image quality
- More paper options
- Specialty coatings and varnishes
- More consistent reproductions over larger runs
- Lower per-unit cost with large quantities
PRINT SOLUTIONS WE OFFER:
- Pocket Folders
- Sell Sheets
- Business cards/Letterhead
- All Marketing Material
- All Direct Mail
Benefits Of Offset Printing
Many businesses prefer to print using offset printing because of its many advantages and outstanding output qualities. Here at Advanta, these benefits are magnified by our commitment to striving for impeccable reproduction. Take a look at the key features of offset printing:
Richer And More Consistent Colors
Since offset printing lets the printer operator control the ink flow, you can expect high-quality printed images with vibrant colors every time. This meticulousness also ensures that fewer prints are wasted. In addition, offset printing uses specially mixed inks, allowing for better color accuracy.
More Color Choices
Offset printing uses four different colored inks; they are cyan, magenta, yellow, and black. Each colored ink is applied separately until they combine to achieve a full-color spectrum. Because of this, offset printing can easily accommodate a wide range of colors through custom mixing inks for each job. This method also makes it possible to achieve more distinctive Pantone colors.
Sharper Image Quality
Offset printing uses a flexible rubber printing gear system that can be applied evenly on the printing surface, producing sharper images. This technique also prevents image blurring by printing ink on the platen press before being transmitted through the surface of the printing material.
More Paper Options
Offset printing allows for various paper selections with different weights and finishes, but the availability of options depends on a printing company’s suppliers, presses, and capabilities. At Advanta, our offset printing service can accommodate a wide variety of paper options because our operators can calibrate the press depending on the thickness and coating of the paper. You can choose between uncoated and coated (gloss or matte) or select from different weight categories such as text, cover, index, bond, Bristol, etc.
Specialty Coatings and Varnishes
Coatings and varnishes are applied to a printed piece during or after printing. This protects the piece from scuffs and scratches and enhances the look. The options for coating and varnishes include the following:
- Aqueous Coating
- UV Coating
- Strike-Through Varnish
- Reticulating Varnish
- Soft-Touch Coating
- UV Grit Coating
More Consistent Reproductions Over Larger Runs
Offset printing is more capable of consistently producing large volumes of print than other printing methods because there is no contact between the plate and the surface. Hence, the plates tend to last longer. This process also allows special inks to achieve printing run lengths of more than a million impressions.
Gone are the days of muddy reproductions and poorly reproduced flat colors. Today’s digital printing technology takes the best features of digital variability and speed and blends it with the quality color reproduction of offset printing.
Digital printing is your best choice for small-volume, quick turn-around projects. It allows for the flexibility to print-on-demand quantities and complex data personalization to help target your campaign directly to your recipient.
Digital printing offers a variety of advantages over other digital technologies (Dot-Matrix, inkjet, and digital signage). It can produce images with complex gradations and fine detail. Digital printing also yields professional-quality photo prints and is ideal for reproducing artwork, digital artwork, and designs.
Every digital print is a digital artwork, created using digital technology and output to a digital printer.
Digital printing also offers full-color gamut. Choices of paper weight are nearly unlimited for digital prints – allowing you to get the thickness, texture, and finish you want!
We started working with digital printing in the early 1990s. We have a wealth of experience and knowledge and would love the opportunity to collaborate with you on your next project.
LET'S START THE CONVERSATION
We welcome the opportunity to learn about your next Offset & Digital Printing project and explore how our team can support your needs, vision, and corporate goals.
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