The internet users’ ability to share information, collaborate and build relationships online comes into focus while we talk about Web 2.0, which is, to put it simply, the next generation of WWW (World Wide Web). Web 2.0 is the result of the smooth transition of the Web from the static HTML web pages to a more dynamic web, which is not only more organized, but also predominantly serves Web applications to the users. Web 2.0 also provides the users with greater functionality, as it includes the aspect of open communication while emphasizing the online user communities, and much more freedom and openness in sharing of information. With the passage of time though, Web 2.0 has become more and more involved with marketing, rather than with computer science. Blogs and Web services all over the world have become its components.

Websites using Web 2.0 not only allow the users to retrieve volumes of information, it also increases the amount of user interface, storage facilities and software, what was already available in smaller amounts in Web 1.0. User-created websites form one of the major features of Web 2.0. Responsive web design, on the other hand, is a site that has been developed to be viewed easily across different screen widths and resolutions, from large Mac computers, down to the smallest mobile devices. The web design is also very flexible when it comes to frame size, widescreen or square, and also window size, because not everyone views their browser in full screen. Three main factors lead to the development of a responsive website – flexible images, flexible layouts, along with media queries.

What Responsive Web design will do is make sure that whosoever visits the website, whether they are using smartphones, tablets, e-readers, palmtops, laptops or desktops, will be able to see the contents a bit differently. It is a waste of time and energy to build websites to fit on either 15 or 17 inch screens any longer, as there is no standard size for websites anymore, owing to the fact that the devices available in the market are huge and varied in number. The growing client demands also need to be taken into account, with constant Google updates ever favouring responsive web designs, the commercial websites need to be up to the mark. All things said, the process of creating a responsive web design based website requires tremendous expertise in the technical field, in order to be correctly implemented. This is where Advanta’s experience in the field comes in handy.

What we do at Advanta is adapt to the user’s needs by catering to the capabilities of different devices. For example, a mobile device user might view your website on a mini screen. Taking the needs of the user into account doesn’t only mean making the content flexible to fit his/her device, it also implies taking into account the things that the visitor will require when he/she visits the site for the first time, thus, laying the content out accordingly. Thus, with these two features at our disposal you can rest assured that your business will prosper, and with us, reaching corporate goals will only be a matter of time.