Articles

Based on “Content Marketing Foundations” online training by Dayna Rothman.

Consumers require speed in their online interactions. We are an impatient breed, and we expect pages to load within just a few seconds.

Interaction design is one of many fields that make up the larger practice of user experience (UX) design. Interaction designers create engaging experiences between people and products, such as a website or mobile app. According to the Interaction Design Association, interaction design (sometimes abbreviated as ‘IxD’), defines the structure and behavior of interactive systems.

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Google Sheets has proven to be highly valuable in a variety of marketing situations. Advanta uses Google sheets to track new business contacts, to project manage our life sciences tradeshow logistics processes, and even to plan our social media content calendar each year.

The Accountability Mindset

Brothers Eddie and Freddie were playing catch in their house when a ball hit Mom’s vase, shattering it into a million pieces. When Mom saw it she said, “Who is responsible?” She knew that they both were. Mom then said, “You are both being held accountable.”

Wondering where to start in your life sciences marketing? The Advanta Team shares some of our clients’ most frequently asked questions, our answers, and some pro tips to help you effectively market your life sciences company.

When considering how to communicate your science and its market potential, CEO & Creative Director, Stephanie N. Kuhla, shares five basic tips for life sciences marketing.

Your Advanta SEO team has more than five years’ experience in the pharmaceutical industry: We speak your language! Your SEO team has experience in both editing digital content to improve the User Experience (UX) and coding for effective search engine communication. Both of these skills help to increase the likelihood of conversions and improve your website’s ROI.