Advanta has extensive experience in brand development and management, graphic design, web design, SEO, technical writing, and advertising. In today’s highly competitive life sciences environment, recognition of your company is vital to long-term success. Let us help you reach your marketing and public relations goals – contact us today.
SEO is a long-term process whose implementation sees ROI typically after a couple of months after go-live and continues to bring effective results as the site ages. It is especially effective with continued maintenance, including regular publishing of relevant content.
Advanta manages many of our clients’ Google My Business listings. A dashboard shows the monthly increases in views and actions taken by Google’s searchers.
Sure-Dose Precision Advertising & Collateral Materials
MediSense Precision Sure-Dose syringe for children was the first insulin syringe indicated for children. The Sure-Dose syringe offers a full-length 30-gauge needle and cc dosing allowing consistent comfort and accuracy for quick site injection of insulin for diabetic care. Advanta’s advertising campaign consisted of creative concepts, copywriting, brand and tagline development, graphic visual execution, media buying and print publication insertion.
Corporate Brand Development
Ansaris is a technology based fragment-based drug design company with ten years of drug discovery experience. Ansaris looked to Advanta to develop their new Corporate Identity including logo, slogan, stationery website, PowerPoint Presentation, and collateral materials in order to boost investor relations and corporate interest in Ansaris’s services.
Sedation and Pain Management in ICU Program / Doctor Education Campaign
Astra Zeneca Sedation and Pain Management in the ICU Program was created to help the continued education of doctors of the importance of the processes of managing the pain levels in patients and proper procedures of sedating patients in the intensive care unit. The awareness campaign consisted of a Doctor Education /Awareness Brochure, and DVD Program. Our services included several creative concepts, illustration, copywriting, graphic visual execution, prepress, and print management.
Corporate Branding & Tradeshow
British Technology Group, Incorporated, a pioneer in medical patent licensing and specialty pharmaceuticals looked to Advanta to create their International Corporate Identity Campaign and new branding strategy to help seed stage companies develop and commercialize products targeting critical care, cancer, neurological and other disorders. Advanta targeted BTGs niche market, then implemented visual branding, developed a style guide, PPT / Convention presentations, internet, tradeshow presentation, materials and print graphics for US, UK and Japan markets.
Corporate Branding Campaign
pSidvida, Corp. is a leading provider of miniaturized, sustained-release drug delivery products and is continuing the evolution of these systems. pSivida Corp. looked to Advanta to develop their marketing strategy, and new Corporate Brand Identity through their messaging, and new visual branding strategy. Included in this strong visual branding package were corporate messaging, copywriting, creative brand development, tagline, logo mark, PPT presentation, website, and corporate collateral material development.
Google Analytics Overview
Here is a brief explanation of the Google Analytics results of implementing the Advanta SEO Setup/Basic Package and Website Redesign Package against the same time-frame the prior year, without Advanta. It shows the overall improvement for one of our clients as follows:
— Sessions (total number of visitors) up by 152%
— Users/visitors by 191%
— New sessions by 19%.
The blue line is as Advanta implemented various SEO and design changes over time.
The orange line is the same period in 2014.
Natural “hills” describe the activity for this client is during a typical M-F work week with less traffic on weekends.
Google Analytics SEO Queries
Here is a brief explanation of the Google Analytics results of implementing the Advanta SEO Setup/Basic Package against the same time-frame the prior year, without Advanta. It shows Google not recognizing our client for relevant SEO keywords prior to implementing the Advanta SEO package vs. to-date results in the same time-frame:
Effective corporate branding is governed by a wide range of factors and corporate assets.
Among them:
Corporate ReBrand
Codexis is a Bio-Engineering company that integrates biology and chemistry manufacturing to make the production of pharmaceuticals, biofuels and industrial products faster, cleaner and less expensive. Advanta targeted Codexis’s niche market, strategically implemented visual and conceptual branding through a comprehensive creative Advertising campaign in effort to broaden their global reach.
Corporate Branding Campaign
Niiki Pharma’s focus is to develop targeted first-in-class treatments for cancer. Niiki Pharma looked to Advanta to develop their new Corporate Identity including logo, slogan, stationery website, PowerPoint Presentation, and collateral materials in order to boost investor relations and corporate interest in Niiki Pharma’s pipeline of treatments.
Advertising Campaign
Orcell is a skin grafting wound care healing product that helps promote skin regrowth in patients who have lost over 90% of functioning skin tissue due to either a skin disease or accidental wounding of the skin. Ad campaign creation consisted of creative concepts, photography, copy writing, tagline, graphic visual execution, prepress, media buying and print publication insertion and management.
Corporate Branding Development
Technology Transfer Solutions was established by a strong group of intellectual property patent attorneys who wanted to help their current and prospective clients understand the proper steps they must take to patent their Life Science technologies. Included in this easy to use and understand promotional branding package was a new Logo (brand mark), Pocket Folder which housed five Literature Sheets, a PowerPoint Presentation and Stationery Set (Business Cards, Letterhead and Envelopes).
Corporate Branding / Learning Network Branding
When VWR International was looking to create an internal promotion to prg program and tools for further education for their employees, they looked to Advanta to promote their campaign.mIncluded in the promotion package was a direct to VWR employee brochure clearly displayed key highlights and fundamental information for employee ease of use and understanding of program materials for their use on the Internet. Posters were added as promotional teaser to spark incentive for employees to visit the online learning network.
