While keywords and long-tail keyword phrases are not the be all, end all of website content, they can become the foundation of your user experience. When you provide for an excellent user experience, you are building your site’s Search Engine Optimization (SEO). Researching effective keywords are a fundamental part of SEO.read more >
A “long-tail keyword” is at least a three- or four-keyword phrase used in quality content creation for SEO (Search Engine Optimization) to help search engines bring interested visitors to your website.
Long-tail keywords that are used in combination with shorter, single keywords and phrases can help improve your website’s SEO. Long-tail keywords focus on a more specific visitor and tend to support a strong ROI (Return on Investment) over a longer term.read more >
We all know that an apple a day keeps the doctor away, and that nothing rhymes with orange (except for a hill in Wales named Blorenge). Comparing apples to oranges, and doctors to mountains, is about the same as comparing a web development company to an advertising agency.
Advanta had our Office Manager, Charlie, create a list of questions for you to consider when choosing the right company to design and develop your website, and here’s what she had to say:read more >
Confused about search engine marketing? With all the ways you are now able to market yourself online, Advanta wanted to give a brief overview of the different terms you might come across, in order to help make better informed decisions about your next advertising adventure. We had our SEO Analyst, Darcy, give us a rundown of the differences between SEM, PPC, SEO, and other acronyms related to your digital marketing options.read more >
Would a design by any other agency be just as memorable?
We thought it’d be interesting to have our Senior Graphic Designer, Brian, weigh in on what it’s like to create logos from scratch. From the concept stage to the final product, what goes into designing a logo? Or how can digital marketing designers capture an organization’s mission and personality into a single, simple, relevant image, especially when they aren’t a part of the organization themselves?read more >
User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
“5% of users will uncover approximately 80% of all problems” – Nielsen Norman Groupread more >
Wouldn’t it be nice if your website designed itself? Well, it can, but it’s not as easy as you’d think – and, unfortunately, our review of The Grid’s claims finds the desired results aren’t achieved.
In the ever-evolving field of website design, you now have the option of having artificial intelligence (AI) design your website via a site called The Grid. However, the process is tedious and far from intuitive.read more >
At Advanta Advertising, we understand the confusion that may arise when using htags, in terms of styling and SEO.read more >
It’s National Pickle Day
National Pickle Day began in the Lower East Side in the late 1990’s to pay homage to the picklers that once sold their goods throughout the neighborhood. With fewer brick and mortar stores being built, these days merchants look to their websites to sell goods – leaving only one storefront devoted to pickles in the Lower East Side.read more >
Marketing your business is necessary for growth but can be costly. There are often overlooked marketing tools to boost your business without a “big business” price tag. From website maintenance to creating a branded email signature, we’d like to share the top 5 budget-friendly marketing tools to help promote your small business.read more >