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Reach

Reach is a level of analytics to determine how many people saw a given social media post.

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Analytics

Analytics provide a way to review activity on a platform or post, to determine both paid and unpaid (organic) results, and can include engagement metrics such as clicks, replies, mentions, likes or follows, and help show a post’s or platform’s ROI, opportunities for improvement, and where goals are being met.

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Friend

On Facebook, a friend is a profile (individual or brand) who follows another profile.

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Reply

A reply is a response posted to address another social media profile on a platform publicly, unlike a DM.

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Avatar

This is a visual image used to represent an individual or a brand on a given social media platform.

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Hashtag

Known outside of social media as a pound sign, a hashtag is a social media organizational system used to tag a keyword or phrase in a post by preceding it with “#”. It helps the content to be found by people with similar interests who may not be following a social media profile and is also used to track specific themes for analytics or research. Examples include: #latefordinner, #bestdad, #advantaadvertising.

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Retargeting or Remarketing

Retargeting, or remarketing, content in social media is a way to tailor content to a certain platform’s requirements or for a certain platform’s audience to repurpose it.

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Bio

Short for “biography”, a bio gives a brief introduction on a social media platform to an individual or brand.

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Impressions

For social media, this is the measurement of the number of times a post is displayed, usually referring to paid content or ads. In SEO, analytics list the number of impressions or pageviews for how many times a page was listed in a Search Engine Results Page (SERP) (as well as the keyword it was returned for).

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Retweet (RT)

This is an action on Twitter, which is both the act of sharing another profile’s post and the post itself.

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