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Social Media Management (SMM)

This is a way for a person or brand to publicly interact via one or multiple social media platforms. It is typically accomplished by using a CMS, like Hootsuite, to manage posting to multiple social media profiles at once.

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Social Media Marketing (SMM)

This is the act of using social media by marketers to identify an audience, grow a following, build customer relationships and brand awareness, and to generate leads.

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Spam

Spam is useless or even damaging content that fills up a social media feed.

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Tag

A tag is a keyword in a social media post used to help categorize its content, it may use a hashtag or not. It can also mean to notify someone by “tagging” their profile by their username.

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Unfollow, unsubscribe, unfriend

To unfollow, unsubscribe, or unfriend is to stop following or remove a profile from another profile’s list of contacts or followers in their feed.

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Username or Handle

A username or handle is the account name on a social media platform. Advanta’s Twitter username is @advantadesign.

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Selfie

A selfie is a self-portrait often taken on a smartphone and posted on social media.

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Share

The act of posting another profile’s content is to share it. Also “reshare”, “retweet”, “repost”, or “regram”.

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Social Media

Social Media works hand-in-hand with SEO to provide a managed, sometimes curated, public voice for a person or brand. It improves SEO by using the authority of the social media platform to point a link back to the person’s or brand’s website. Social media profiles are well ranked on SERPs and improve CTR in a branded search.

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Cover Photo or Banner

A cover photo or banner is used at the header of a website page on a social media platform to help represent an individual or business.

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