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Dot Gain

The absorbtion and expansion of ink into the paper it is being printed on.

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Registration

The method of overlapping colors to produce one single image or color.

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Double Gate Fold

A style of folding in which the paper is folded in on itself twice to form 8 panels once the piece is opened.

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Saddle Stitch Binding

A type of binding in which folded sheets of paper are collated and then held together by a stitch, commonly a metal staple, that is inserted through the folded line of the pages.

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Duotone

The printing of an image or type using only two colors.

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Spot Color/Pantone

A color generated by an ink, weather pure, or mixture. Spot colors allow for a more precise color without screens or dots that are created during CMYK/4 color process printing. Pantone is a color matching system of spot colors.

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Gate Fold

A style of folding in which the paper is folded in on itself to form 4 panels once the piece is opened.

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Tri Fold

A style of folding in which the paper is folded in on itself to form three panels once the piece is opened.

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Live Area

The area of the printed piece where all essential information should be placed. This is usually slightly smaller than the trim size.

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Trim Size

The final dimensions of the printed piece when completed.

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