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Proofreader

This person is responsible for: performing QA reviews on all copy at the last stage of production to ensure consistency in formatting and correct spelling/ typography.

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Case Study

Formal research of an instance, person, group, or situation over a period of time, used to analyze and illustrate development.

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Cloud Technologies / Storage

Storing and accessing data and programs over the internet, instead of a computer’s harddrive.

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Creative Director

This person is responsible for: working with designers, artists, copywriters, and the project manager to create a vision for projects, overseeing the creative process, and giving guidance to the designers.

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Senior Graphic Designer

This person is responsible for: conceptualizing and implementing designs, supervising creative concepts, comps, layouts, and final art mechanicals.

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Front End (Web) Developer

This person is responsible for: developing and coding pages to mimic the client-approved designs provided by the project manager, installing plugins and other aspects that users can see and directly interact with.

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Back End Programmer

This person is responsible for: programming and coding websites on the server-side for everything the user can’t see, including SEO elements, databases, and servers.

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SEO Analyst

This person is responsible for: optimizing websites for the purpose of finding, attracting, and engaging users, developing and executing strategies with copywriters and programmers for inproving the client’s search engine rankings with text, links, navigation, and design, and monitoring the metrics to determine the success of efforts.

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Social Media Specialist

This person is responsible for: overseeing and implementing the client’s social media activities, directly engaging with the client’s online audience, researching and sharing relevant industry information, and providing analytics to determine the success of efforts.

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Copywriter

This person is responsible for: researching the industry, creating copy for projects to engage the reader with valuable content, and working with the project manager, proofreader, creative director, senior graphic designer, and programmers to ensure consistent messaging across the client’s brand.

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