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Website UX Audit

Website UX Audit

User Experience (UX) is a term that has a tendency to confuse some people. Advanta removes that confusion for you. Put simply, user experience is making sure that designs, functionality, organization and all of the various elements of a website keep the user in mind. While this seems simple in thoery, often there are tendencies to complicate websites; provide too much content, use poor color choices, not better direct users as to the next step in their online process. This list could go on. Advanta takes a critical look at your site for best practices across various discplines and provides an in-depth analysis of areas that could be improved.

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Video/Webinar

Video/Webinar

Let’s face it, people don’t want to read large paragraphs of content on your website. They would much rather watch a short video or listen to someone dictate that information to them. Thus, the popularity and online success of videos and webinars. While this is nothing new to most savvy busineses, it is still a creative and resourceful way to advertise your company. Let Advanta strategize and storyboard a new video that communicates your selling points.

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Virtual Tradeshows

Virtual Tradeshows

Virtual tradeshows are becoming more and more popular. With travel and large-group gatherings restricted, most busineses are turning to virtual tradeshows as a way of generating new customers and continuing to foster existing relationships. If you need help getting started with a virtual tradeshow event or if you’re considering entering one and are unsure of how best to go about that, fill out our contact form. Whether you need a strategy session or help with your graphics, Advanta’s talented team of marketers and designers can point you in the right direction or design custom graphics that will present your brand and company in the best light.

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Email Campaigns

Email Campaigns

If your business is not taking advantage of email marketing, it is missing a critical component of any advertising campaign. Advanta can custom design and program templates that allow your brand, message and products or services to stand out. Advanta can assist your business in establishing a nuturing campaign, designed to entice website visitors and advertise your products or services in a way that guides potential customers through the marketing funnel to become qualified leads or a new client.

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SEO/SEM Audit

SEO/SEM Audit

Not sure how to manage or revise your search engine optimization (SEO) or search engine marketing (SEM) campaign? Let Advanta help. We can anlyze your existing Google Analytics or set up and install them for your website if not already done so. Combined with a deep analysis of the content on your website, Advanta can offer solutions that tailor your content and meta information that will help your site be found and attract the right visitors.

Search engine marketing is quickly becoming a necessary function of advertising if you want to extend your marketing reach and attract new customers. If you are new to online advertising or even a seasoned vet, an analysis of your stratgey can be a big help to uncovering new ways of marketing your company. Google is always changing its algorithm and offering new ways to advertise. No matter your budget, there are ways to get started or refine your online marketing strategy. We can help! Let’s start the conversation.

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